In 2021, the majority of consumers in Germany did not buy fair trade products because they preferred to stick with familiar brands. The data are based on a survey conducted in Germany that year regarding personal consumer motives for not buying fair trade products.
What are your personal motives for not buying fairly traded products?
The question was posed as follows: "I will be reading different possible motives to you about why fairly traded products are not being bought. Please evaluate each statement on a scale from "very important" to "not important at all" when it comes to your own personal motives." Shown here: the top-2-boxes ("very important" and "less important"). Multiple answers were possible.
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Forum Fairer Handel. (September 29, 2021). What are your personal motives for not buying fairly traded products? [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1094993/personal-motives-for-not-buying-fair-trade-products-germany/
Forum Fairer Handel. "What are your personal motives for not buying fairly traded products? ." Chart. September 29, 2021. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1094993/personal-motives-for-not-buying-fair-trade-products-germany/
Forum Fairer Handel. (2021). What are your personal motives for not buying fairly traded products? . Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1094993/personal-motives-for-not-buying-fair-trade-products-germany/
Forum Fairer Handel. "What Are Your Personal Motives for Not Buying Fairly Traded Products? ." Statista, Statista Inc., 29 Sep 2021, https://www.statista.com/statistics/1094993/personal-motives-for-not-buying-fair-trade-products-germany/
Forum Fairer Handel, What are your personal motives for not buying fairly traded products? Statista, https://www.statista.com/statistics/1094993/personal-motives-for-not-buying-fair-trade-products-germany/ (last visited September 20, 2024)
What are your personal motives for not buying fairly traded products? [Graph], Forum Fairer Handel, September 29, 2021. [Online]. Available: https://www.statista.com/statistics/1094993/personal-motives-for-not-buying-fair-trade-products-germany/