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Survey on personal motives for not buying fair trade products in Germany in 2021

Published by
Evgenia Koptyug,
Sep 29, 2022
In 2021, the majority of consumers in Germany did not buy fair trade products because they preferred to stick with familiar brands. The data are based on a survey conducted in Germany that year regarding personal consumer motives for not buying fair trade products.

What are your personal motives for not buying fairly traded products?

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Source

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Release date

September 2021

Region

Germany

Survey time period

April 12-18 and May 25 to June 6, 2021

Number of respondents

463 non-buyers

Age group

14 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The question was posed as follows: "I will be reading different possible motives to you about why fairly traded products are not being bought. Please evaluate each statement on a scale from "very important" to "not important at all" when it comes to your own personal motives." Shown here: the top-2-boxes ("very important" and "less important"). Multiple answers were possible.

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Statistics on " Fair trade in Germany "

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Statistics on Fair trade in Germany

Overview

6

Revenue from fair trade products

8

Sales volume of fair trade products

8

Consumer surveys on ethical consumption

8

Further related statistics

16

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Topics

Fair trade in GermanyFairly traded products market in the United StatesSustainable food industry Clothing and apparel market in EuropeSustainable consumption in Germany
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