Reasons for not buying fair trade products Germany 2021

In 2021, the majority of consumers in Germany did not buy fair trade products because they preferred to stick with familiar brands. The data are based on a survey conducted in Germany that year regarding personal consumer motives for not buying fair trade products.

What are your personal motives for not buying fairly traded products?

Characteristic	Share of respondents
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Release date

September 2021

More information

Region

Germany

Survey time period

April 12-18 and May 25 to June 6, 2021

Number of respondents

463 non-buyers

Age group

14 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The question was posed as follows: "I will be reading different possible motives to you about why fairly traded products are not being bought. Please evaluate each statement on a scale from "very important" to "not important at all" when it comes to your own personal motives." Shown here: the top-2-boxes ("very important" and "less important"). Multiple answers were possible.

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