Main factors for buying non-alcoholic beverages in Vietnam 2019

According to a survey conducted by Rakuten Insight, approximately 40.05 percent of Vietnamese respondents stated that they looked out for health benefits when purchasing non-alcoholic beverages. In the same survey, the majority of respondents indicated that they tried fermented and probiotic drinks that promote gut health, followed by energy drinks.

Influencing factors for purchasing non-alcoholic beverages in Vietnam in 2019

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Source

Release date

February 2020

Region

Vietnam

Survey time period

November 1 to 30, 2019

Number of respondents

3,131 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original question: What do you look out for when purchasing a non-alcoholic beverage?

The survey was conducted among 1,618 female and 1,513 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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