Rakuten Insight, approximately 40.05 percent of Vietnamese respondents stated that they looked out for health benefits when purchasing non-alcoholic beverages. In the same survey, the majority of respondents indicated that they tried fermented and probiotic drinks that promote gut health, followed by energy drinks.
According to a survey conducted by Influencing factors for purchasing non-alcoholic beverages in Vietnam in 2019
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Rakuten Insight. (February 4, 2020). Influencing factors for purchasing non-alcoholic beverages in Vietnam in 2019 [Graph]. In Statista. Retrieved April 18, 2021, from https://www.statista.com/statistics/1095896/vietnam-main-factors-for-purchasing-non-alcoholic-beverages/
Rakuten Insight. "Influencing factors for purchasing non-alcoholic beverages in Vietnam in 2019." Chart. February 4, 2020. Statista. Accessed April 18, 2021. https://www.statista.com/statistics/1095896/vietnam-main-factors-for-purchasing-non-alcoholic-beverages/
Rakuten Insight. (2020). Influencing factors for purchasing non-alcoholic beverages in Vietnam in 2019. Statista. Statista Inc.. Accessed: April 18, 2021. https://www.statista.com/statistics/1095896/vietnam-main-factors-for-purchasing-non-alcoholic-beverages/
Rakuten Insight. "Influencing Factors for Purchasing Non-alcoholic Beverages in Vietnam in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095896/vietnam-main-factors-for-purchasing-non-alcoholic-beverages/
Rakuten Insight, Influencing factors for purchasing non-alcoholic beverages in Vietnam in 2019 Statista, https://www.statista.com/statistics/1095896/vietnam-main-factors-for-purchasing-non-alcoholic-beverages/ (last visited April 18, 2021)