According to an estimate from February 2020, the combined market of subscriptions related to services, health and education in Japan was expected to reach a value of approximately 618 billion Japanese yen by 2023. In total, the subscription service market was estimated to reach a value of about 1.44 trillion yen by that year.
Value of the subscription service market in Japan from 2017 to 2023, by type
(in billion Japanese yen)
The segments contain the following elements:
Services/health/education; sports gyms, fashion, beauty care, restaurants, education, software, and other services.
Purchase and rental of goods; regular purchases of various goods as well as beverages and foodstuffs, car sharing, car flat rates etc.
Digital contents; music streaming, video streaming, ebooks, digital news etc.
1 Japanese yen equals 0.0092 U.S. dollars or 0.0083 euros as of February 2020.
Values have been rounded.
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ICT Research & Consulting. (February 4, 2020). Value of the subscription service market in Japan from 2017 to 2023, by type (in billion Japanese yen) [Graph]. In Statista. Retrieved January 17, 2022, from https://www.statista.com/statistics/1096308/japan-subscription-service-market-size-by-type/
ICT Research & Consulting. "Value of the subscription service market in Japan from 2017 to 2023, by type (in billion Japanese yen)." Chart. February 4, 2020. Statista. Accessed January 17, 2022. https://www.statista.com/statistics/1096308/japan-subscription-service-market-size-by-type/
ICT Research & Consulting. (2020). Value of the subscription service market in Japan from 2017 to 2023, by type (in billion Japanese yen). Statista. Statista Inc.. Accessed: January 17, 2022. https://www.statista.com/statistics/1096308/japan-subscription-service-market-size-by-type/
ICT Research & Consulting. "Value of The Subscription Service Market in Japan from 2017 to 2023, by Type (in Billion Japanese Yen)." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096308/japan-subscription-service-market-size-by-type/
ICT Research & Consulting, Value of the subscription service market in Japan from 2017 to 2023, by type (in billion Japanese yen) Statista, https://www.statista.com/statistics/1096308/japan-subscription-service-market-size-by-type/ (last visited January 17, 2022)
