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Subscription service market size Japan 2017-2023, by type

According to an estimate from February 2020, the combined market of subscriptions related to services, health and education in Japan was expected to reach a value of approximately 618 billion Japanese yen by 2023. In total, the subscription service market was estimated to reach a value of about 1.44 trillion yen by that year.

Value of the subscription service market in Japan from 2017 to 2023, by type

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Release date

February 2020



Survey time period

2017 to 2019

Supplementary notes


The segments contain the following elements:
Services/health/education; sports gyms, fashion, beauty care, restaurants, education, software, and other services.
Purchase and rental of goods; regular purchases of various goods as well as beverages and foodstuffs, car sharing, car flat rates etc.
Digital contents; music streaming, video streaming, ebooks, digital news etc.

1 Japanese yen equals 0.0092 U.S. dollars or 0.0083 euros as of February 2020.
Values have been rounded.

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