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Growth of smart TV app categories used during Chinese New Year in China 2020

Published by Lai Lin Thomala, Feb 26, 2020
During the Spring Festival in China in 2020, the number of daily users of smart TV video apps saw a 19 percent of increase compared to the equivalent period in 2019. Each year, Chinese people celebrate Spring Festival between January and February according to the lunar calendar.

Annual growth of daily active users and duration of smart TV app usage during Spring Festival in China in January 2020, by category*

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Release date

February 2020

Region

China

Survey time period

February 4, 2019 to January 30, 2020

Special properties

based on the OTT rating system of GozenData ORS

Supplementary notes

*The Spring Festival was between February 4 and 10 in 2019, and between January 24 and 30 in 2020.

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