According to a survey conducted by Rakuten Insight, approximately 62 percent of female respondents in Hong Kong who do not own a smart speaker stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device for the convenience of controlling music player remotely.
Major determinants for the purchase of smart speakers among people who do not own smart speakers in Hong Kong as of end of 2019, by gender
Original question: What would convince you to buy smart speakers? Choose up to two answers.
The survey was conducted among 1,246 female and 798 male respondents. Surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (February 12, 2020). Major determinants for the purchase of smart speakers among people who do not own smart speakers in Hong Kong as of end of 2019, by gender [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1099026/hong-kong-incentives-for-buying-smart-speakers-by-gender/
Rakuten Insight. "Major determinants for the purchase of smart speakers among people who do not own smart speakers in Hong Kong as of end of 2019, by gender ." Chart. February 12, 2020. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1099026/hong-kong-incentives-for-buying-smart-speakers-by-gender/
Rakuten Insight. (2020). Major determinants for the purchase of smart speakers among people who do not own smart speakers in Hong Kong as of end of 2019, by gender . Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1099026/hong-kong-incentives-for-buying-smart-speakers-by-gender/
Rakuten Insight. "Major Determinants for The Purchase of Smart Speakers among People Who Do Not Own Smart Speakers in Hong Kong as of End of 2019, by Gender ." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099026/hong-kong-incentives-for-buying-smart-speakers-by-gender/
Rakuten Insight, Major determinants for the purchase of smart speakers among people who do not own smart speakers in Hong Kong as of end of 2019, by gender Statista, https://www.statista.com/statistics/1099026/hong-kong-incentives-for-buying-smart-speakers-by-gender/ (last visited June 28, 2022)
