Viscose is commonly used in clothing and apparel products, but cannot be said to be the most environmentally-friendly of fibers, since a lot of toxic chemicals go into the production of viscose. Research looking into the proportion of viscose used in popular fashion brands' products showed that the British retailer Marks & Spencer and the Spanish fashion brand Desigual used about 14 percent of viscose in their clothing products. Another fast fashion brand from the UK, New Look had 11 percent of viscose fiber used in their apparel products.
Share of viscose fiber used in textile and clothing products of leading retailers in Europe, as of 2019
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The Changing Markets Foundation. (November 1, 2019). Share of viscose fiber used in textile and clothing products of leading retailers in Europe, as of 2019 [Graph]. In Statista. Retrieved June 02, 2020, from https://www.statista.com/statistics/1099483/viscose-fiber-percentage-of-clothing-and-textile-of-retailers-in-europe/
The Changing Markets Foundation. "Share of viscose fiber used in textile and clothing products of leading retailers in Europe, as of 2019." Chart. November 1, 2019. Statista. Accessed June 02, 2020. https://www.statista.com/statistics/1099483/viscose-fiber-percentage-of-clothing-and-textile-of-retailers-in-europe/
The Changing Markets Foundation. (2019). Share of viscose fiber used in textile and clothing products of leading retailers in Europe, as of 2019. Statista. Statista Inc.. Accessed: June 02, 2020. https://www.statista.com/statistics/1099483/viscose-fiber-percentage-of-clothing-and-textile-of-retailers-in-europe/
The Changing Markets Foundation. "Share of Viscose Fiber Used in Textile and Clothing Products of Leading Retailers in Europe, as of 2019." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/1099483/viscose-fiber-percentage-of-clothing-and-textile-of-retailers-in-europe/
The Changing Markets Foundation, Share of viscose fiber used in textile and clothing products of leading retailers in Europe, as of 2019 Statista, https://www.statista.com/statistics/1099483/viscose-fiber-percentage-of-clothing-and-textile-of-retailers-in-europe/ (last visited June 02, 2020)
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