Supply Chain

The retail supply chain ensures the delivery of finished consumer goods to private consumers through a variety of retail outlets. The complexity of the retail channel starts with the inventory processes, which are developing to be entirely digitalized. Apart from the order management system (OMS) of ERP platforms, retailers are adopting new solutions to plan and forecast product demand more efficiently.

Order fulfillment involves online and offline retail channels. Purchases made online are often followed by in-store collecting, making BOPIS (buy online, pickup in store) one of the next most popular fulfillment options. The distribution of products will increasingly have stores as centers of micro-fulfillment facilities, thanks to their location in urban areas and proximity to the end consumer.

Main retail inventory management solution in the U.S.
OMS platforms
Leading fulfillment option planned in retail
In-store fulfillment (BOPIS, Ship from Store)
Leading delivery option in the U.S.
2-day delivery

Industry insights

Retail supply chain


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Market size

Micro-fulfillment starts in stores
Breakdown of micro-fulfillment installations planned worldwide between 2020 and 2025, by format
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Stores are essential touchpoints of retail distribution. In the near future, retail-based micro-fulfillment will have its center in physical stores, which will account for over nine hundred of the planned installations worldwide. In-store facilities allow not only for the storage of products but for consumers to pick up their online orders as well, making them more profitable and efficient than bigger centers, which will tend to decline.

Fulfillment options planned in retail
Main fulfillment opportunities to increase sales and margins in the U.S.
Delivery & fulfillment options implemented in the U.S.

Market segments

How big is the click-and-collect market?
Click and collect retail sales in the United States from 2019 to 2024 (in billion U.S. dollars)
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In 2020, sales through click-and-collect retail, often defined as BOPIS (buy online, pickup in store), reached a value of over 58 billion U.S. dollars in the United States. This represented a growth of nearly 60 percent compared to the previous year. Millennials and Gen Z consumers seem to be most eager to opt for click-and-collect shopping.

Buy online, pick up in-store sales growth in the U.S.
BOPIS grocery sales in the U.S.
BOPIS share of online sales of selected retailers in the U.S.

Industry definition

The retail supply chain content presented by Statista covers retail inventory activities, as well as the amount of order fulfillment and deliveries carried out by retailers. Statistical data focus on the supply of consumer products by retailers, including vendors selling products and services online. Additional insights are provided on the logistics of retail and the opportunities that new technologies are opening up in this sector. With a focus on the delivery of products rather than actual shopping, the content also displays consumer preferences when it comes to picking up and returning purchases.

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