Fast fashion industry has been under the environmental spotlight in recent years, due to a variety of reasons including the growing amount of household textile waste in Europe. One of the main reasons why fast fashion is a usual suspect in the issue is the large quantities of clothing and apparel items sold by brands usually at cheap prices.
As displayed in this statistic, in 2019, leading Europe-based fast fashion brands sold as many as almost 3 billion units, as in the case of Zara. Following the Spanish fashion group Inditex's Zara, H&M ranked in second place, having sold around 2.2 billion clothing and apparel items in the year 2018/19.
Leading 10 European fast fashion brands based on units sold per year worldwide in the financial year 2018/2019*
(in 1,000s)
* Units sold in year was calculated by the source using 2018/19 revenues divided by 2018/19 average price per unit in global apparel industry.
The source makes the following note regarding methodology: "Data was collected using the annual accounts of the given brands, focusing on individual gross profits and/or revenue in the detailed financial year. Exchange rates, where appropriate, were calculated using Google Finance between 17th - 27th October 2019."
Date of access is used in this statistic in lieu of date of publication.
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AskTraders. (February 6, 2020). Leading 10 European fast fashion brands based on units sold per year worldwide in the financial year 2018/2019* (in 1,000s) [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1094257/european-fast-fashion-brands-ranked-by-units-sold/
AskTraders. "Leading 10 European fast fashion brands based on units sold per year worldwide in the financial year 2018/2019* (in 1,000s)." Chart. February 6, 2020. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1094257/european-fast-fashion-brands-ranked-by-units-sold/
AskTraders. (2020). Leading 10 European fast fashion brands based on units sold per year worldwide in the financial year 2018/2019* (in 1,000s). Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1094257/european-fast-fashion-brands-ranked-by-units-sold/
AskTraders. "Leading 10 European Fast Fashion Brands Based on Units Sold per Year Worldwide in The Financial Year 2018/2019* (in 1,000s)." Statista, Statista Inc., 6 Feb 2020, https://www.statista.com/statistics/1094257/european-fast-fashion-brands-ranked-by-units-sold/
AskTraders, Leading 10 European fast fashion brands based on units sold per year worldwide in the financial year 2018/2019* (in 1,000s) Statista, https://www.statista.com/statistics/1094257/european-fast-fashion-brands-ranked-by-units-sold/ (last visited November 10, 2024)
Leading 10 European fast fashion brands based on units sold per year worldwide in the financial year 2018/2019* (in 1,000s) [Graph], AskTraders, February 6, 2020. [Online]. Available: https://www.statista.com/statistics/1094257/european-fast-fashion-brands-ranked-by-units-sold/
