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European fast fashion brands ranked by units sold 2019

Fast fashion industry has been under the environmental spotlight in recent years, due to a variety of reasons including the growing amount of household textile waste in Europe. One of the main reasons why fast fashion is a usual suspect in the issue is the large quantities of clothing and apparel items sold by brands usually at cheap prices.

As displayed in this statistic, in 2019, leading Europe-based fast fashion brands sold as many as almost 3 billion units, as in the case of Zara. Following the Spanish fashion group Inditex's Zara, H&M ranked in second place, having sold around 2.2 billion clothing and apparel items in the year 2018/19.

Leading 10 European fast fashion brands based on units sold per year worldwide in the financial year 2018/2019*

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Release date

February 2020



Survey time period


Supplementary notes

* Units sold in year was calculated by the source using 2018/19 revenues divided by 2018/19 average price per unit in global apparel industry.
The source makes the following note regarding methodology: "Data was collected using the annual accounts of the given brands, focusing on individual gross profits and/or revenue in the detailed financial year. Exchange rates, where appropriate, were calculated using Google Finance between 17th - 27th October 2019."

Date of access is used in this statistic in lieu of date of publication.

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Statistics on "Fast fashion in Europe"

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