Recognition of smart speaker brands Thailand 2019

In a survey conducted by Rakuten in 2019, around 73.6 percent of respondents in Thailand who did not own a smart speaker, stated that they had heard of Samsung Galaxy Home smart speakers. The Apple Home Pod and and the Google Home or Nest were also recognized among respondents.

Recognition of smart speaker brands in Thailand in 2019

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Source

Release date

February 2020

Region

Thailand

Survey time period

December 15 to 30, 2019

Number of respondents

6,077 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original source question: "Which of these smart speakers have you heard of (only for those who do not own a smart speaker)?"

There were 3,584 female and 2,493 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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