In a survey conducted by Rakuten in 2023, around 72 percent of respondents in Thailand who did not own a smart speaker, stated that the motivating factor for them to purchase a smart speaker would be if smart speakers became more affordable. In the same survey, another main motivation for respondents to purchase a smart speaker would be if they had compatible smartphones or home appliances.
Motivating factors for the purchase of smart speakers in Thailand in 2023
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Share of respondents
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Rakuten Insight. (January 31, 2024). Motivating factors for the purchase of smart speakers in Thailand in 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1099618/thailand-main-motivations-for-buying-smart-speakers/
Rakuten Insight. "Motivating factors for the purchase of smart speakers in Thailand in 2023." Chart. January 31, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1099618/thailand-main-motivations-for-buying-smart-speakers/
Rakuten Insight. (2024). Motivating factors for the purchase of smart speakers in Thailand in 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1099618/thailand-main-motivations-for-buying-smart-speakers/
Rakuten Insight. "Motivating Factors for The Purchase of Smart Speakers in Thailand in 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1099618/thailand-main-motivations-for-buying-smart-speakers/
Rakuten Insight, Motivating factors for the purchase of smart speakers in Thailand in 2023 Statista, https://www.statista.com/statistics/1099618/thailand-main-motivations-for-buying-smart-speakers/ (last visited July 27, 2024)
Motivating factors for the purchase of smart speakers in Thailand in 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1099618/thailand-main-motivations-for-buying-smart-speakers/