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Influencing factors for purchasing smart speakers Thailand 2019

In a survey conducted by Rakuten in 2019, around 72.7 percent of respondents in Thailand who did not own a smart speaker, stated that the motivating factor for them to purchase a smart speaker would be if smart speakers became more affordable. In the same survey, another main motivation for respondents to purchase a smart speaker would be if they had compatible smartphones or home appliances.

Motivating factors for the purchase of smart speakers in Thailand in 2019

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Source

Release date

February 2020

Region

Thailand

Survey time period

December 15 to 30, 2019

Number of respondents

6,077 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original source question: "What would convince you to buy smart speakers? Choose up to two answers. (for those who do not own smart speakers)"

Values have been rounded.

There were 3,584 female and 2,493 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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