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Sustainable retail models used among U.S. consumers 2019, by generation

Sustainable retail models have become increasingly more important to shoppers in the United States. During a December 2019 survey, 48 percent of Millennial respondents and 46 percent of Generation Z respondents stated that they used resale or consignment options while shopping. At least 5 percent of all generations in the United States used a form of sustainable retail.

Most popular sustainable retail models used by consumers in the United States as of December 2019, by generation

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Release date

January 2020


United States

Survey time period

December 2019

Number of respondents

1,000 respondents

Age group

17 years and older

Supplementary notes

Silent Generation (1928-1945)
Baby Boomers (1946-1964)
Generation X (1965-1979)
Millennials (1980-1994)
Generation Z (1995-2012)

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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"

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