A survey of Generation Z consumers in the United States in 2023 asked what their favorite brand characteristics were. The results showed that the most important brand characteristic is that high quality products are used. Only about four percent of Gen Z consumers feel that it is important if a favorite influencer uses that brand.
Most important brand characteristics for Generation Z consumers in the U.S. as of 2023
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Various sources (Snipp.com). (April 1, 2023). Most important brand characteristics for Generation Z consumers in the U.S. as of 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
Various sources (Snipp.com). "Most important brand characteristics for Generation Z consumers in the U.S. as of 2023." Chart. April 1, 2023. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
Various sources (Snipp.com). (2023). Most important brand characteristics for Generation Z consumers in the U.S. as of 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
Various sources (Snipp.com). "Most Important Brand Characteristics for Generation Z Consumers in The U.S. as of 2023." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
Various sources (Snipp.com), Most important brand characteristics for Generation Z consumers in the U.S. as of 2023 Statista, https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/ (last visited November 10, 2024)
Most important brand characteristics for Generation Z consumers in the U.S. as of 2023 [Graph], Various sources (Snipp.com), April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1457358/gen-z-most-important-brand-characteristics-us/
