Gen Z food shopping in the U.S. by channel 2023

Generation Z consumers in the U.S. reported that they mostly purchase food in physical stores as of 2023, amounting to almost three-quarters of responses. About 8.4 percent of Gen Z consumers mostly buy food online.

Generation Z food shopping in the U.S. as of 2023, by purchase channel

Characteristic	Share of responses
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Release date

2023

More information

Region

United States

Survey time period

March 2023

Number of respondents

500 respondents

Age group

16-26 years

Method of interview

Online survey

Supplementary notes

The original survey question read: "Where are you primarily buying these types of products?"

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Generation Z food shopping in the U.S. as of 2023, by purchase channel

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