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Sports fans using social media worldwide 2019, by age

Published by
Christina Gough,
Feb 1, 2022
The use of new technologies is transforming the way that fans experience live sport, both inside and outside the stadium. During a December 2019 survey conducted by Capgemini, 67 percent of respondents aged 18 to 27 stated that they watched sports content via social media such as YouTube, Twitter, or Facebook. Overall, an average of 69 percent of sports fans worldwide stated that emerging technologies had enhanced their overall viewing experience.

Share of sports fans consuming sports content on social media worldwide as of December 2019, by age

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Release date

January 2020

Region

Worldwide

Survey time period

December 2019

Number of respondents

10,363 respondents

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