The use of new technologies is transforming the way that fans experience live sport, both inside and outside the stadium. During a December 2019 survey conducted by Capgemini, 67 percent of respondents aged 18 to 27 stated that they watched sports content via social media such as YouTube, Twitter, or Facebook. Overall, an average of 69 percent of sports fans worldwide stated that emerging technologies had enhanced their overall viewing experience.
Share of sports fans consuming sports content on social media worldwide as of December 2019, by age
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Capgemini. (January 31, 2020). Share of sports fans consuming sports content on social media worldwide as of December 2019, by age [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1100571/sports-content-social-media/
Capgemini. "Share of sports fans consuming sports content on social media worldwide as of December 2019, by age." Chart. January 31, 2020. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1100571/sports-content-social-media/
Capgemini. (2020). Share of sports fans consuming sports content on social media worldwide as of December 2019, by age. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1100571/sports-content-social-media/
Capgemini. "Share of Sports Fans Consuming Sports Content on Social Media Worldwide as of December 2019, by Age." Statista, Statista Inc., 31 Jan 2020, https://www.statista.com/statistics/1100571/sports-content-social-media/
Capgemini, Share of sports fans consuming sports content on social media worldwide as of December 2019, by age Statista, https://www.statista.com/statistics/1100571/sports-content-social-media/ (last visited June 28, 2022)