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Intentions for buying smart speakers Philippines 2019, by gender

Published by Martha Jean Sanchez, Mar 3, 2020
According to a survey conducted by Rakuten Insight, about 40 percent of the female respondents were unsure if they would purchase a smart speaker in the next six months. In the same survey, about 66 percent said that they would not purchase a smart speaker because it was too expensive.

Intentions for purchasing smart speakers among consumers in the Philippines as of December 2019, by gender

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Release date

February 2020

Region

Philippines

Survey time period

December 15 to 30, 2019

Number of respondents

1,187 respondents

Age group

16 years and older

Special properties

1,516 female and 704 male respondents

Method of interview

Online survey

Supplementary notes

Original question: do you intend to purchase a smart speaker in the next 6 months?

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