Leading advertising agencies in Russia 2023, by media buying volume

Published by Statista Research Department, Oct 17, 2024

OMD Optimum Media had the highest media buying volume among advertising agencies in Russia in 2023, measuring at approximately 28.3 billion Russian rubles. It was followed by SberMarketing and Media Instinct with approximately 28.2 billion Russian rubles and 27.8 billion Russian rubles, respectively.

Leading advertising agencies and holdings in Russia in 2023, by media buying volume (in million Russian rubles)

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Release date

2024

Region

Russia

Survey time period

2023

Supplementary notes

*AdIndex estimate that was not confirmed by the company.

The rating was based on the largest advertisers' placement of TV, radio, internet, print media, and outdoor advertising. A detailed methodology is provided on the web page of the source.

The figures show the agencies' billing without VAT.

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Overview

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Television advertising

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Radio advertising

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Out-of-home advertising

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Press advertising

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Digital advertising

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Consumer attitudes

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