Starcom was ranked as the leading media agency in Poland in February 2023 with a quali-score of 21. Zenith was next, with a score of 20, followed by Value Media (including Mediaplus).
Leading media agencies in Poland in February 2023
Characteristic
Quali-score*
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* The quali-score is calculated by Recma based on the vitality and structure of the agency. The competitiveness of media agencies is assessed on the basis of 18 indicators in four categories: "compitches" (competitiveness in tenders, grades in each of them in the last 3 years), "momentum" (growth rate of activity, participation in tenders, awards, changes in top management and in managerial positions, etc.), 'resources' (service diversification, percentage of non-trade activity, etc.), 'client profile' (number of large clients, stability of relationships, constant service, etc.).
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WirtualneMedia. (April 11, 2023). Leading media agencies in Poland in February 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1105526/poland-leading-media-agencies/
WirtualneMedia. "Leading media agencies in Poland in February 2023." Chart. April 11, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1105526/poland-leading-media-agencies/
WirtualneMedia. (2023). Leading media agencies in Poland in February 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1105526/poland-leading-media-agencies/
WirtualneMedia. "Leading Media Agencies in Poland in February 2023." Statista, Statista Inc., 11 Apr 2023, https://www.statista.com/statistics/1105526/poland-leading-media-agencies/
WirtualneMedia, Leading media agencies in Poland in February 2023 Statista, https://www.statista.com/statistics/1105526/poland-leading-media-agencies/ (last visited July 27, 2024)
Leading media agencies in Poland in February 2023 [Graph], WirtualneMedia, April 11, 2023. [Online]. Available: https://www.statista.com/statistics/1105526/poland-leading-media-agencies/
