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Leading media agencies in Poland 2021

Published by G. Wanat, May 5, 2021
Starcom was ranked as the leading media agency in Poland in March 2021 with a quali-score of 24. MediaCom was next, with a score of 20, followed by Value Media and Wavemaker.

Leading media agencies in Poland in March 2021

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Sources

Release date

March 2021

Region

Poland

Survey time period

March 8, 2021

Supplementary notes

* The quali-score is calculated by Recma based on the vitality and structure of the agency. The competitiveness of media agencies is assessed on the basis of 18 indicators in four categories: "compitches" (competitiveness in tenders, grades in each of them in the last 3 years), "momentum" (growth rate of activity, participation in tenders, awards, changes in top management and in managerial positions, etc.), 'resources' (service diversification, percentage of non-trade activity, etc.), 'client profile' (number of large clients, stability of relationships, constant service, etc.).

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