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GMV growth of B2C adult product market in China 2012-2019

In 2019, the gross merchandise volume (GMV) of B2C adult product market in China was projected to grow by almost 55 percent compared to the pervious year. As more e-commerce platforms expand the varieties of sex toys and other related goods, online sales accounted for over 40 percent of the adult product market in China.

Growth of gross merchandise volume (GMV) of B2C adult product market in China from 2012 to 2018 with an estimate for 2019

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Source

Release date

August 2019

Region

China

Survey time period

2012 to 2018

Supplementary notes

*Estimate.

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Statistics on "Love and sex in China"

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