Share of mobile apps usage India Q3 2019 by category

As a community-oriented society, it comes as no surprise that chat and social networking apps are widely popular in India. In the third quarter of 2019, 85 percent of Indians used messenger applications, while 84 percent of users accessed social networking apps. Notably, health and fitness apps along with dating and friendship apps had the lowest user share in the country that year.

Facebook’s unparalleled reach in India

The two social media giants, WhatsApp and Facebook had the highest number of users in India compared to the world. At the same time, India ranked second in the world in terms of the number of Instagram users. And even though these are different social media platforms, Facebook owns both WhatsApp as well as Instagram, making it the largest stakeholder in India’s social media economy.

Facebook-Reliance Jio deal

In April 2020, Facebook accounted for over 87 percent in India’s mobile social media market. That same month, Facebook announced an investment of over five billion U.S. dollars for a 99.9 percent stake in Reliance Jio Platforms - India’s biggest telecom operator. This move goes to show that India’s internet market has a tremendous potential, and the world’s biggest social media company is set on making the most of it.

Share of mobile applications used monthly by internet users across India in the 3rd quarter of 2019, by category

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Release date

February 2020



Survey time period

Q3 2019

Age group

16-64 years

Special properties

among internet users who reported using each type of mobile app each month

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Statistics on "Social media usage in India "

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