There are nearly 239.65 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 179.65 million, 129.85 million, and 116 million Facebook users respectively.
Facebook – the most used social media
Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.
Facebook usage by device
As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.
Leading countries based on Facebook audience size as of January 2022
(in millions)
Internet users who access their Facebook account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
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We Are Social, & DataReportal, & Hootsuite. (January 26, 2022). Leading countries based on Facebook audience size as of January 2022 (in millions) [Graph]. In Statista. Retrieved August 19, 2022, from https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/
We Are Social, und DataReportal, und Hootsuite. "Leading countries based on Facebook audience size as of January 2022 (in millions)." Chart. January 26, 2022. Statista. Accessed August 19, 2022. https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/
We Are Social, DataReportal, Hootsuite. (2022). Leading countries based on Facebook audience size as of January 2022 (in millions). Statista. Statista Inc.. Accessed: August 19, 2022. https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/
We Are Social, and DataReportal, and Hootsuite. "Leading Countries Based on Facebook Audience Size as of January 2022 (in Millions)." Statista, Statista Inc., 26 Jan 2022, https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/
We Are Social & DataReportal & Hootsuite, Leading countries based on Facebook audience size as of January 2022 (in millions) Statista, https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/ (last visited August 19, 2022)
