Leading countries based on number of Instagram users as of October 2018 (in millions)

Countries with the most Instagram users as of October 2018 This statistic presents a ranking of the countries with the largest Instagram audiences worldwide as of October 2018. During the measured period, the United States were ranked first with 121 million monthly active users accessing the photo sharing and editing app. Brazil was ranked third with 64 million Instagram MAU, behind India with 71 million monthly active users. As of April 2018, Instagram is one of the most popular social networks worldwide, especially among young adults. The platform reported 1 billion monthly active users in June 2018.
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Monthly users in millions
United States121
India71
Brazil64
Indonesia59
Turkey37
Russia32
Japan25
Iran24
United Kingdom23
Mexico21.9
Monthly users in millions
United States121
India71
Brazil64
Indonesia59
Turkey37
Russia32
Japan25
Iran24
United Kingdom23
Mexico21.9
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This statistic presents a ranking of the countries with the largest Instagram audiences worldwide as of October 2018. During the measured period, the United States were ranked first with 121 million monthly active users accessing the photo sharing and editing app. Brazil was ranked third with 64 million Instagram MAU, behind India with 71 million monthly active users. As of April 2018, Instagram is one of the most popular social networks worldwide, especially among young adults. The platform reported 1 billion monthly active users in June 2018.
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Release date
October 2018
Region
Worldwide
Survey time period
October 2018
Special properties
based on addressable ad audience

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