Countries with the most Instagram users 2020

Which country has the most Instagram users?

The United States head the ranking of the countries with the most Instagram users with 130 million users accessing the photo sharing and editing app as of July 2020. India was ranked second with 100 million Instagram users, ahead of Brazil with an audience of 91 million users.

Instagram’s popularity

As of July 2020, Instagram is one of the most popular social networks worldwide, especially among young adults. The platform reported one billion monthly active users in June 2018. Instagram is a popular platform for users to share selfies or other photographic content such as travel pictures, and to keep up with favorite athletes and celebrities.

Most-followed Instagram accounts/br>
The ranking of the Instagram accounts with the most followers worldwide reads like a who is who in the areas of sports, music, and entertainment. Aside from famous athletes or singers, there also other names on the ranking such as the Kardashian and Jenner family members, who arguably enhanced most of their initial fame and income through their prolific social media usage. Kylie Jenner, a media personality originally known from the series “Keeping up with the Kardashians”, has channeled her online fame into a successful make-up brand, placing her among the highest-paid celebrities in 2018. At 21, she was also by far the youngest person to be included in the annual ranking.

Leading countries based on Instagram audience size as of July 2020

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2020



Survey time period

July 2020

Age group

13 years and older

Special properties

based on addressable ad audience

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Instagram"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.