Leading countries based on number of Instagram users as of July 2018 (in millions)

Countries with the most Instagram users as of January 2018 This statistic presents a ranking of the countries with the largest Instagram audiences worldwide, measured by number of monthly active Instagram users as of July 2018. During the measured period, the United States were ranked first with 120 million monthly active users accessing the photo sharing and editing app. Brazil was ranked third with 63 million Instagram MAU, behind India with 67 million monthly active users. As of April 2018, Instagram is one of the most popular social networks worldwide, especially among young adults. The platform reported 1 billion monthly active users in June 2018.
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Monthly users in millions
United States120
India67
Brazil63
Indonesia59
Turkey36
Russia33
Japan24
United Kingdom23
Mexico21
Italy18
Germany18
Monthly users in millions
United States120
India67
Brazil63
Indonesia59
Turkey36
Russia33
Japan24
United Kingdom23
Mexico21
Italy18
Germany18
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This statistic presents a ranking of the countries with the largest Instagram audiences worldwide, measured by number of monthly active Instagram users as of July 2018. During the measured period, the United States were ranked first with 120 million monthly active users accessing the photo sharing and editing app. Brazil was ranked third with 63 million Instagram MAU, behind India with 67 million monthly active users. As of April 2018, Instagram is one of the most popular social networks worldwide, especially among young adults. The platform reported 1 billion monthly active users in June 2018.
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Release date
July 2018
Region
Worldwide
Survey time period
April 2018
Special properties
based on addressable ad audience

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