Poland: BTL market turnover during COVID-19 pandemic 2020

Nearly 60 percent of companies operating on the BTL market in Poland recorded declines in turnover of more than 50 percent due to restrictions in operations in connection with the outbreak of coronavirus (COVID-19) in 2020.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Decreases in turnover of companies operating on the BTL* market due to the coronavirus (COVID-19) outbreak in Poland in 2020

Characteristic	Share of respondents
We have no decreases	12.3%
Decrease below 25%	10.1%
Decrease 25-50%	21.4%
Decrease 50-75%	21.8%
Decrease 75-100%	34.4%

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Release date

April 2020

More information

Region

Poland

Survey time period

April 1-4, 2020

Number of respondents

454 respondents

Special properties

Companies operating on BTL (below the line) market in Poland

Method of interview

Online panel

Supplementary notes

* Below-the-line (BTL) promotions target individuals based on their needs or preferences and can lead directly to sales. Examples of BTL promotion are, among others: sales promotion, direct marketing and direct mail, branding and merchandising, packaging, trade fairs and exhibitions, product sampling and free sampling.

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