Renting movies for the first time due to the coronavirus U.S. 2020, by age group

According to a study held in March 2020, adults in the U.S. aged between 30 and 44 years old were the most likely group to have rented a movie online for the first time ever as a result of the coronavirus, followed by 18 to 29-year-olds, eight percent of whom said that they had done so. Whilst many respondents had previously rented a film online, it is clear that the coronavirus has not only impacted SVoD services, which also saw an uptick in usage, but potentially also the TVoD market, which allows consumers to watch content on a pay-per-view basis.

Share of adults who rented a movie online for the first time to watch at home due to the coronavirus outbreak in the United States as of March 2020, by age group

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Release date

March 2020


United States

Survey time period

March 24 to 26, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Due to social distancing and self-quarantining practices, have you started doing any of the following for the first time over the past few weeks? Rented a movie online

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Statistics on "Home video market in the U.S."

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