Ideal price points: streamed movie rentals and the coronavirus U.S. 2020

The coronavirus has meant that many U.S. adults have increased their home media consumption, however just 18 percent of respondents to a March 2020 survey said that they would be happy to spend between five and ten dollars on renting an independent film to watch via a streaming service. The majority of adults - 39 percent - said that they prefer to pay less than five dollars to rent an independent movie, and 36 percent were either undecided or had no opinion on the matter. Meanwhile, 37 percent said that they paid between ten and 20 dollars for a streaming service like Netflix or HBO Now.

Amount adults would be willing to pay to rent an independent film to watch at home via a streaming service due to the coronavirus outbreak in the United States as of March 2020

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Release date

April 2020


United States

Survey time period

March 27 to 29, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: As you may know, movie theaters across the country are closed due to the coronavirus pandemic. How much would you pay to rent an independent film at home via a streaming service at this time?

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Statistics on "Home video market in the U.S."

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