Renting movies to watch at home due to the coronavirus U.S. 2020, by generation

According to a study held in March 2020, adults classified as belonging to Generation Z, so those around 18 to 22 years old, were the most likely to rent movies to watch at home due to the coronavirus. Due to many people around the globe practising self-isolation and social distancing, movie and TV consumption, either online or otherwise, is likely to increase as media fans turn to SVoD platforms and home video options to enjoy their favorite content in place of going to movie theaters or other entertainment venues.

Share of adults who are more likely to rent movies to watch at home due to the coronavirus outbreak in the United States as of March 2020, by generation

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Release date

March 2020


United States

Survey time period

March 5 to 7, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Special properties

among respondents who were much more or somewhat more likely to rent movies

Method of interview

Online survey

Supplementary notes

Question: Are you more or less likely to do the following because of the coronavirus outbreak? Rent movies to watch at home

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Statistics on "Coronavirus: impact on media consumption in the U.S."

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