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Maternity product shopping frequency among young mothers in China 2019

According to a survey conducted in China in late 2019 among mothers in their 20s, around 42 percent of respondents said that they bought pregnancy or maternity related products one to three times a month. Meanwhile, approximately 12 percent admitted purchasing such items more than three times a week.

Frequency of purchasing pregnancy and maternal products among mothers in their 20s in China as of November 2019

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Release date

December 2019



Survey time period

November 2019

Number of respondents

1,000 respondents

Age group

20-29 years

Special properties

among mothers born in 1990s

Method of interview

Online survey

Supplementary notes

The survey respondents had a higher education and income level than mothers of this age group nationwide on average.

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Statistics on "Mothers in the U.S."

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