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Reasons for in-game purchases among online gamers South Korea 2020, by gender

In a survey of online gaming by Rakuten Insight in March 2020, around 29 percent of female South Korean respondents stated that they made an in-game purchase because they needed it to advance to the next level or to continue to play the game. The survey found that around 78 percent of online gamers played games on mobile phones.

Reasons for recent in-game purchases among online gamers in South Korea in 2020, by gender

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In cooperation with
Rakuten Insight
Release date

April 2020


South Korea

Survey time period

March 6 to 30, 2020

Number of respondents

2,587 respondents

Age group

16 years and older

Special properties

online gamers who made in-game purchases within the previous six months

Method of interview

Online survey

Supplementary notes

Original question: "Why did you decide to make the in-game purchases?"
The survey was conducted among 906 female and 1,681 male respondents.

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