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Impact of adding live player audio to live sport on TV during coronavirus crisis 2020

Published by David Lange, Sep 21, 2021
Over the past years, professional sports leagues have gained significant popularity, offering great entertainment to fans watching live in the stadiums and back home on TV. However, the coronavirus (COVID-19) pandemic in 2020 had a huge impact on the sport industry, leading to the cancelation of many leagues and championships across all sports. One way in which professional sports were safely reintroduced was to play the games out in empty stadiums, with some broadcasters providing live player audio through additional microphones to replace the customary sounds of a full stadium. In a survey conducted in the United States in May 2020, 11 percent of respondents stated that this live audio made watching the sporting event much more enjoyable.

Impact of providing live player audio through additional microphones on the enjoyment of watching sporting events on television without fans in attendance in the United States as of May 2020

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Source

Release date

May 2020

Region

United States

Survey time period

May 19-21, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

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Topics

Sports on TVNational Football League (NFL)Advertising industry in the U.S.National Basketball Association (NBA)Television in the United States
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