Share of fresh food e-commerce shoppers in China 2020, by consumption level

Published by
Yihan Ma,
Jul 22, 2022
In 2020, around 30.3 percent of Chinese fresh food e-commerce consumers were medium-high consumption level consumers. About four percent of the fresh product consumers had a low consumption level. The concept of online to offline grocery shopping was welcomed in large cities in China.

Distribution of fresh food e-commerce consumers in China in 2020, by consumption level

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Release date

June 2021

Region

China

Survey time period

2020

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B2C and C2C e-commerce

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Leading e-commerce enterprises

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Current trends in e-commerce

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E-commerce consumer demographics

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