Mexico: main online shopping reasons during Hot Sale 2020

Published by
Stephanie Chevalier,
Feb 22, 2022
According to the survey, the main reason why consumers in Mexico are buying online on Hot Sale 2020 is due to the amount of offers and discounts available on the internet, with 62 percent of respondents stating this as their purchase reason on this event. This year, the COVID-19 outbreak in the country added yet another reason for Mexicans to buy online during the e-shopping event, with 46 percent of people surveyed saying they would prefer not to be exposed to the pandemic as they go out for shopping.

Main reasons for buying online during Hot Sale in Mexico in 2020

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Source

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Release date

May 2020

Region

Mexico

Survey time period

April 22 to 25, 2020

Number of respondents

1,650 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Hot Sale is the largest online retail event in Mexico.
The source does not specify the type of survey.

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