China: most known live commerce platforms 2020

According to a survey on live streaming in China, about 77 percent of respondents heard about Taobao's live streaming sales, followed by Douyin (known as Tik Tok internationally) with 67 percent of respondents knowing about it. Only 24 percent of respondents knew that Douyu, the famous Chinese game live streaming platform, also operated in the live commerce field.

Leading platforms known for shopping live streaming among respondents in China as of May 2020

Characteristic	Share of respondents
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Release date

June 2020

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Region

China

Survey time period

May 2020

Number of respondents

3,106 respondents

Age group

under 40 years

Special properties

among residents of first- to fourth-tier cities

Supplementary notes

Survey question:
Which platforms do you know which have shopping-related live streaming?

The survey was conducted among respondents who were:
50 percent female and 50 percent male;
Eight percent under 18 years old, 27 percent between 18 and 25 years old, 18 percent between 26 and 30 years, 14 percent between 31 and 35 years, 12 percent between 36 and 40 years.
27 percent from first-tier cites, 27 percent from second-tier cities, 27 percent from third-tier cities and 19 percent from fourth-tier cities.

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