Not too long ago, fair trade might have been perceived as a niche market. However, the distribution of fairly traded products by traditional retailers may have participated to their democratization, in the same way as for organic products. In 2020, in France, over half (54 percent) of internationally produced fair trade items were sold in supermarkets and other types of traditional distribution channels.
Distribution of the sales of internationally-produced fairly traded items in France in 2020, by distribution channel
* The source also includes other traditional distribution channels in this category.
** The distribution channels included in the "other" category include bakeries, convenience stores and e-commerce among other things.
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Commerce équitable France. (May 6, 2021). Distribution of the sales of internationally-produced fairly traded items in France in 2020, by distribution channel [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1130476/fair-trade-distribution-channels-international-production/
Commerce équitable France. "Distribution of the sales of internationally-produced fairly traded items in France in 2020, by distribution channel." Chart. May 6, 2021. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1130476/fair-trade-distribution-channels-international-production/
Commerce équitable France. (2021). Distribution of the sales of internationally-produced fairly traded items in France in 2020, by distribution channel. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1130476/fair-trade-distribution-channels-international-production/
Commerce équitable France. "Distribution of The Sales of Internationally-produced Fairly Traded Items in France in 2020, by Distribution Channel." Statista, Statista Inc., 6 May 2021, https://www.statista.com/statistics/1130476/fair-trade-distribution-channels-international-production/
Commerce équitable France, Distribution of the sales of internationally-produced fairly traded items in France in 2020, by distribution channel Statista, https://www.statista.com/statistics/1130476/fair-trade-distribution-channels-international-production/ (last visited October 14, 2024)
Distribution of the sales of internationally-produced fairly traded items in France in 2020, by distribution channel [Graph], Commerce équitable France, May 6, 2021. [Online]. Available: https://www.statista.com/statistics/1130476/fair-trade-distribution-channels-international-production/