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Shelf space allotted to supermarket own pasta brand compared to other pasta brands in Italy in 2017

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Italy: shelf space allotted to supermarket own pasta brand in 2017 This statistic shows a comparison between the shelf space allotted to supermarket own pasta brands and other pasta brands in supermarkets and superstores in Italy in 2017. According to the study results, only the supermarket chain Simply allotted significantly less shelf space to their own pasta brand than to other ones (73 percent of surveyed supermarkets). Esselunga, by contrast, showed a more pronounced tendency to dedicate less shelf space to other pasta brands than their own one.
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Description Source More information
This statistic shows a comparison between the shelf space allotted to supermarket own pasta brands and other pasta brands in supermarkets and superstores in Italy in 2017. According to the study results, only the supermarket chain Simply allotted significantly less shelf space to their own pasta brand than to other ones (73 percent of surveyed supermarkets). Esselunga, by contrast, showed a more pronounced tendency to dedicate less shelf space to other pasta brands than their own one.
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Release date
July 2017
Region
Italy
Survey time period
2017
Number of respondents
115 respondents
Special properties
Supermarkets and superstores

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