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E-commerce B2C purchases growth in Italy 2020, by category

Online purchases of goods in Italy increased significantly due to the coronavirus (COVID-19) outbreak and the resulting lockdown. As the graph shows, in 2020, purchases of goods in the e-commerce B2C sector are expected to increase significantly in all product categories. The category experiencing the highest growth is food and grocery (+56 percent) followed by furniture and home living (+30 percent).

E-commerce B2C purchases growth in Italy in 2020, by product category

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Sources

Release date

July 2020

Region

Italy

Survey time period

2020

Supplementary notes

Data are estimated. Growth compared to 2019.

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Statistics on "Coronavirus: economic impact in Italy"

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