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Share of individuals using selected digital assistants worldwide 2019

Apple's Siri and Google Assistant were the most popular digital assistants worldwide as of 2019, each used by 36 percent of the survey respondents. Amazon Alexa was used by 25 percent and Microsoft Cortana was used by 19 percent of respondents.

Which digital assistant are you using?

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Release date

April 2019



Survey time period

2018 and 2019

Number of respondents


Special properties

online consumers

Supplementary notes

*The first survey was conducted in March-June 2018 on 2,000 global respondents representing the United States, United Kingdom, Canada, Australia and India. The second survey was conducted on 5,000 U.S. consumers in February 2019.

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Statistics on "Voice technology"

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