China: children's roles in making own purchase decisions 2020

A survey conducted in China in May 2020 about children's basic financial awareness revealed that according to the responding children, 36 percent of the parents of six years old children would decide for them what to buy without asking their opinion. When growing older, the children expressed their opinion more and parents would tend to let them decide more.

Children's gradual participation in making buying decisions in China as of May 2020, by age

Characteristic	Parents ask whether their child likes it before buying	Child decides whether he/she likes it and let their parents buy it	Parents decide it for their child
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Release date

June 2020

More information

Region

China

Survey time period

May 22 to 29, 2020

Number of respondents

156 respondents

Age group

6-12 years

Method of interview

Online survey

Supplementary notes

Survey question:
Regarding your toys, books, clothes, food, and the like, what is the most common situation to happen?

The children answered the survey in the presence of their parents.

Of the 156 children taking part in the survey, 36 were six years old, 43 were 10 years old, and 77 were 12 years old.

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