In 2019, major motivating factors for Russian customers to choose FinTech providers were attractive tariffs and interest rates, along with the ease of creating an account.
Consumer survey on reasons for choosing FinTech services providers in Russia in 2019*
Characteristic
Share of respondents
More attractive tariffs and interest rates
27%
Easy to create an account
26%
Access to various innovative products and services
24%
More convenient use, improved product features and quality of service
* The figures represent the share of users who selected each of the answers as their top reason to contact fintech providers.
** The number of respondents surveyed worldwide. The source does not specify the exact number of polled respondents in Russia.
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EY. (November 18, 2019). Consumer survey on reasons for choosing FinTech services providers in Russia in 2019* [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/1134726/russia-key-factors-for-choosing-fintech-services-providers/
EY. "Consumer survey on reasons for choosing FinTech services providers in Russia in 2019*." Chart. November 18, 2019. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/1134726/russia-key-factors-for-choosing-fintech-services-providers/
EY. (2019). Consumer survey on reasons for choosing FinTech services providers in Russia in 2019*. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/1134726/russia-key-factors-for-choosing-fintech-services-providers/
EY. "Consumer Survey on Reasons for Choosing Fintech Services Providers in Russia in 2019*." Statista, Statista Inc., 18 Nov 2019, https://www.statista.com/statistics/1134726/russia-key-factors-for-choosing-fintech-services-providers/
EY, Consumer survey on reasons for choosing FinTech services providers in Russia in 2019* Statista, https://www.statista.com/statistics/1134726/russia-key-factors-for-choosing-fintech-services-providers/ (last visited August 18, 2022)
