In 2019, major motivating factors for Russian customers to choose FinTech providers were attractive tariffs and interest rates, along with the ease of creating an account.
Consumer survey on reasons for choosing FinTech services providers in Russia in 2019*
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EY. (November 18, 2019). Consumer survey on reasons for choosing FinTech services providers in Russia in 2019* [Graph]. In Statista. Retrieved January 19, 2021, from https://www.statista.com/statistics/1134726/russia-key-factors-for-choosing-fintech-services-providers/
EY. "Consumer survey on reasons for choosing FinTech services providers in Russia in 2019*." Chart. November 18, 2019. Statista. Accessed January 19, 2021. https://www.statista.com/statistics/1134726/russia-key-factors-for-choosing-fintech-services-providers/
EY. (2019). Consumer survey on reasons for choosing FinTech services providers in Russia in 2019*. Statista. Statista Inc.. Accessed: January 19, 2021. https://www.statista.com/statistics/1134726/russia-key-factors-for-choosing-fintech-services-providers/
EY. "Consumer Survey on Reasons for Choosing Fintech Services Providers in Russia in 2019*." Statista, Statista Inc., 18 Nov 2019, https://www.statista.com/statistics/1134726/russia-key-factors-for-choosing-fintech-services-providers/
EY, Consumer survey on reasons for choosing FinTech services providers in Russia in 2019* Statista, https://www.statista.com/statistics/1134726/russia-key-factors-for-choosing-fintech-services-providers/ (last visited January 19, 2021)