Differences in U.S. back-to-school shopping due to coronavirus 2020

Almost 50 percent of surveyed moms with children entering K-12 in the fall of 2020 stated that they were planning to purchase more cleaning and sanitizing products for school due to the coronavirus outbreak in the United States. Some other ways which survey respondents were expecting to change their shopping behavior included being more cautious when in stores and spending less time in stores.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

How do you expect your back-to-school shopping to differ from last year?

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Source

Release date

June 2020

Region

United States

Survey time period

June 9, 2020

Number of respondents

1,193 respondents

Age group

18 years and older

Special properties

Moms of children entering K-12 in the fall of 2020; smartphone owners

Method of interview

Online survey

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Statistics on "Back-to-school market"

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