COVID-19's impact on e-grocery in Brazil

Between March 19 and 25, 2020, the number of new online grocery shoppers in Brazil nearly doubled, increasing by 96 percent compared to the week before. The growth was linked to the spread of COVID-19 in the South American country. Furthermore, the product category whose online sales most increased during the same period was the basic market basket, a series of alimentary items defined by Brazilian law including meat, vegetables, flour, and coffee, among other products.

Key figures on online grocery shopping during the coronavirus (COVID-19) outbreak in Brazil as of March 2020

Change	Value
Increase in number of new online grocery shoppers	96%
Increase in number of overall new online shoppers	12%
Increase in online sales of market basket items*	165%

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Release date

April 2020

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Region

Brazil

Survey time period

March 12 to 18, 2020 and March 19 to 25, 2020

Supplementary notes

* Brazil's basic market basket ("cesta básica" in Portuguese) includes meat, milk, beans, rice, flour, potato, vegetables (tomato), bread, coffee powder, fruits (banana), sugar, grease or oil, and butter, according to the Inter-Union Department of Statistics and Socio-Economic Studies (Dieese).

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