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Change in consumption of cosmetic products in Italy 2019, by channel

Comparing data from 2018 and forecasts for the first half of 2019, e-commerce seemed to be the distribution channel where the biggest change happened. Natural cosmetics consumption in Italy was estimated to grow by 20 percent in the first half of 2019 compared to the same period of the previous year. On the other hand, door-to-door and mail sales were projected the be the only distribution channel to record a negative change in consumption levels by two percent.

Forecasted percentage change in consumption of natural cosmetics in Italy in the 1st half of 2019, by distribution channel

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Release date

September 2019



Survey time period

H1 2019

Supplementary notes

Traditional distribution channels: pharmacy, herbalist shop, perfumery, mass market, direct sales, e-commerce.
Professional distribution channels: hairdressing, cosmetology.

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Statistics on "Natural cosmetics market in Italy"

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