Among online shoppers surveyed in India, about 30 percent had a higher share of the wallet, increasing purchases in existing categories between April and May 2020. About eleven percent were first time trialists, trying to purchase online for the first time.
Distribution of online shoppers across India between April and May 2020, by type
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Bain & Company. (June 16, 2020). Distribution of online shoppers across India between April and May 2020, by type [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1140355/online-shoppers-by-type-india/
Bain & Company. "Distribution of online shoppers across India between April and May 2020, by type." Chart. June 16, 2020. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1140355/online-shoppers-by-type-india/
Bain & Company. (2020). Distribution of online shoppers across India between April and May 2020, by type. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1140355/online-shoppers-by-type-india/
Bain & Company. "Distribution of Online Shoppers across India between April and May 2020, by Type." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1140355/online-shoppers-by-type-india/
Bain & Company, Distribution of online shoppers across India between April and May 2020, by type Statista, https://www.statista.com/statistics/1140355/online-shoppers-by-type-india/ (last visited September 20, 2024)
Distribution of online shoppers across India between April and May 2020, by type [Graph], Bain & Company, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1140355/online-shoppers-by-type-india/