COVID-19 confinement: most cited brands on social media France 2020

In France, during the confinement period from March to May 2020, the source had analyzed which brands were the most mentioned by Internet users on social media. Netflix, the most famous subscription video on demand service on the market made the top of the top 50 ranking with a 17 percent share of mentions. The generalist retailer Carrefour was not far behind with about 14 percent. In terms of food, McDonald's came in third with about eight percent.

Most mentioned brands on social networks during the COVID-19 lockdown in France in 2020

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Release date

June 2020

More information

Region

France

Survey time period

March 16, 2019 to May 29, 2020**

Number of respondents

292*

Supplementary notes

* The source adds the following information: "conversations, posts and articles on the web, social networks and social media of about 292 brands in the context of the Covid crisis of containment and deconfinement were studied. These represented 15 business sectors, collecting and analyzing in 1.1 million messages and 5.9 million social interactions on the web and social media (YouTube, Instagram, Twitter, blogs, forums, review sites, consumers and websites concerning brands and the crisis)."

** The data has been analyzed between March 16, 2019 until May 11, 2020. The end of the confinement period in France was on May 11, 2020.

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