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Latin America: frequency of using social listening tools 2019

During a survey carried out in 2019, 43 percent of responding public relations (PR) professionals from Latin America stated they used social listening tools daily; 36.1 percent said they used the tool weekly.

Frequency with which PR professionals used social listening tools in Latin America in 2019

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Sources

Release date

February 2020

Region

Colombia, Mexico, Venezuela

Survey time period

October 29 to December 31, 2019

Number of respondents

3,700 PR professionals*

Special properties

respondents from Colombia, Mexico, and Venezuela only

Method of interview

Online interview

Supplementary notes

* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "If you use a social listening tool yourself, how frequently do you use it?"

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