According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 55 percent of Indonesian respondents stated that YouTubers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.
Type of influencers whose endorsed products were purchased by consumers in Indonesia as of October 2020
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Rakuten Insight. (January 14, 2021). Type of influencers whose endorsed products were purchased by consumers in Indonesia as of October 2020 [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Indonesia as of October 2020." Chart. January 14, 2021. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. (2021). Type of influencers whose endorsed products were purchased by consumers in Indonesia as of October 2020. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Indonesia as of October 2020." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Indonesia as of October 2020 Statista, https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/ (last visited May 22, 2022)
