Rakuten Insight in October 2020, approximately 55 percent of Indonesian respondents stated that YouTubers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.
According to a survey on social media influencers conducted by Type of influencers whose endorsed products were purchased by consumers in Indonesia as of October 2020
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Rakuten Insight. (January 14, 2021). Type of influencers whose endorsed products were purchased by consumers in Indonesia as of October 2020 [Graph]. In Statista. Retrieved April 19, 2021, from https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Indonesia as of October 2020." Chart. January 14, 2021. Statista. Accessed April 19, 2021. https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. (2021). Type of influencers whose endorsed products were purchased by consumers in Indonesia as of October 2020. Statista. Statista Inc.. Accessed: April 19, 2021. https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Indonesia as of October 2020." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Indonesia as of October 2020 Statista, https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/ (last visited April 19, 2021)