Share of marketing budgets spend on digital marketing worldwide 2011-2013

This statistic shows the percentage of overall marketing budget that company marketers reported spending on digital marketing worldwide for the years 2011 through 2013. According to Econsultancy, 25 percent of respondents reported having spent between one and ten percent of their marketing budget on digital marketing in 2013.
Additional data regarding digital marketing tactics marketers planned to pilot or increase is also available.

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Release date

February 2013



Survey time period

2013: December 2012 and January 2013

Method of interview

Online survey

Supplementary notes

Survey dates for 2011 and 2012 were not provided.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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