Social media platforms influencing purchases Indonesia 2023, by generation

Published by Hanadian Nurhayati-Wolff, Mar 11, 2024

A survey conducted in Indonesia in 2023 revealed that approximately half of respondents from both generations stated that a product or service would be more appealing if it were promoted on Instagram. The same survey revealed that most Indonesians purchased influencer-endorsed products because influencers consistently piqued their curiosity and successfully convinced them to make the purchase.

Leading social media platforms that influence purchase decisions in Indonesia as of October 2023, by generation

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Release date

November 2023

Region

Indonesia

Survey time period

September 29 to October 3, 2023

Number of respondents

1,575 respondents

Age group

11-42 years

Method of interview

Online survey

Supplementary notes

According to the source, Gen Z comprised individuals aged 11 to 26 years old, while Gen Y or Millennials were those who aged 27 to 42 years old.

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Statistics on " Influencer marketing in Indonesia "

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Overview

5

Marketing strategies

6

Engagement rates

5

Number of influencers

4

Popular influencers

4

Consumer attitudes

6

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Topics

Influencer marketing in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaConsumer shopping behavior in IndonesiaSocial media in Indonesia
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