Consumer brand actions influenced by advertising in news in the U.S. 2020

Published by
Marie Charlotte Götting,
Oct 13, 2020
A study on the impact of news advertising, conducted in September 2020, found that 45 percent of responding U.S. adults said that seeing advertising in the news made it more likely that they visited the brand's website. Another 39 percent answered that seeing advertising in the news made it more likely that they felt comfortable recommending the brand to others.

Share of adults who say that advertising in news impacts their actions taken in connection to brands in the United States as of September 2020

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Release date

October 2020

Region

United States

Survey time period

September 9 to 14, 2020

Number of respondents

2,029 respondents

Age group

18 to 54

Special properties

among respondents who follow weekly news

Method of interview

Online survey

Supplementary notes

Q: Again, suppose you noticed an advertisement that appeared in the news or information presented by [SOURCE], along with or just after something on this topic:[TOPIC]. How would that affect your likelihood of taking these actions regarding the brand that was advertised, if at all? Please select one answer column for each action below.

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