Digital media advertising accounted for 45 percent of the advertising expenditure by the consumer durables industry across India in 2020, compared to just about 38 percent in the previous year. Notably, the share of print media ad spends plummeted down to 15 percent in 2020 from a high of 34 percent in 2018.
Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (February 3, 2021). Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel." Chart. February 3, 2021. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
Dentsu Aegis Network. (2021). Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The Consumer Durables Industry across India in 2020, by Channel." Statista, Statista Inc., 3 Feb 2021, https://www.statista.com/statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel Statista, https://www.statista.com/statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/ (last visited December 03, 2024)
Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel [Graph], Dentsu Aegis Network, February 3, 2021. [Online]. Available: https://www.statista.com/statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/