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Leading factors influencing advertising pitch wins in the U.S. 2018
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Leading factors influencing advertising pitch wins in the U.S. 2018
Leading factors influencing the success of advertising pitch in the United States as of January 2018
The statistic shows the leading factors influencing the success of advertising pitch in the United States as of January 2018. According to the survey results, half of ad agency professionals and 64 percent of in-house marketers believed that creativity and ability to deliver unique strategies were the best way to secure a pitch win.
Leading factors influencing the success of advertising pitch in the United States as of January 2018
| Agencies | In-house marketers | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Agencies | In-house marketers | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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The statistic shows the leading factors influencing the success of advertising pitch in the United States as of January 2018. According to the survey results, half of ad agency professionals and 64 percent of in-house marketers believed that creativity and ability to deliver unique strategies were the best way to secure a pitch win.
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- Release date
- May 2018
- Region
- United States
- Survey time period
- January 2018
- Number of respondents
- 200 respondents
- Special properties
- among marketing agency professionals and in-house marketers
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- United States
- Survey time period
- January 2018
- Number of respondents
- 200 respondents
- Special properties
- among marketing agency professionals and in-house marketers
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Statistics on "Advertising agencies in the U.S."
- Industry overview
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- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)Ad agency revenue in the U.S. 2017, by source
- Change in agency revenue in the United States from 2001 to 2017U.S. agency revenue growth 2001-2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue from 2009 to 2017, by disciplineGrowth rate of U.S. agency revenue 2009-2017, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
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- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)Marketing services spending in North America 2015-2018
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)SMBs in the U.S.: digital marketing services spending 2020, by target
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The most important statistics
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- How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
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Statistics
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Statistics on "Advertising agencies in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)
- Change in agency revenue in the United States from 2001 to 2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2017, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Share of digital in advertising agency revenue in the United States from 2009 to 2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)
- Number of advertising agencies' employees in the United States from January 2010 to October 2015
- Growth rate of agency revenue in the U.S. in 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)
- Leading global media holding groups worldwide in 2016, by overall activity billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Most creative agency networks of 2018 by number of points in the WARC Creative 100
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Distribution of revenue generated by Havas Group from 2013 to 2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Number of marketing/advertising agencies hired per company in the United States as of April 2016
- Most in-demand agency services among companies in the United States as of April 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading factors influencing the success of advertising pitch in the United States as of January 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- What is your approximate win rate?
- Why do you think your win rate isn't better?
- Client retention rates of the leading public relations agencies as of March 2019
- Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel
- Do you receive rebates from media vendors?
- Are rebates received from media vendors disclosed to your clients?
- Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015
- What level of seniority do you hope to achieve within your current company/within the industry?
- Leading challenges of working with an advertising/marketing agency in the United States as of April 2016
- Leading resources believed to improve the pitch process according to advertising agencies worldwide as of January 2018
- Leading reasons why advertising agencies are put up for review worldwide as of January 2018
- Number of times per year global advertising agencies are involved in a pitch as of January 2018
- Perception of programmatic advertising among advertisers in Norway in 2017, by statement
- Share of advertisers that use programmatic advertising in Norway in 2017, by degree of implementation
- Ranking of companies in the advertising and market research industry in the Nordic countries as of October 2017, by turnover (in million euros)
- Ranking of companies in the advertising and market research industry in Norway as of October 2017, by turnover (in million NOK)
- Ranking of companies in the advertising and market research industry in Denmark as of October 2017, by number of employees
- Ranking of companies in the advertising and market research industry in Denmark as of October 2017, by net profit (in million DKK)
- Ranking of companies in the advertising and market research industry in Sweden as of October 2017, by number of employees
- Ranking of companies in the advertising and market research industry in Sweden as of May 2017, by turnover (in million SEK)
- Ranking of companies in the advertising and market research industry in the Nordic countries as of October 2017, by number of employees
- Ranking of companies in the advertising and market research industry in Norway as of October 2017, by number of employees
- Ranking of companies in the advertising and market research industry in the Nordic countries as of October 2017, by net profit (in million euros)
- Ranking of companies in the advertising and market research industry in Norway as of October 2017, by net profit (in million NOK)
- Ranking of advertising campaigns in Europe in 2019
- Leading advertising companies in China in 2017, based on revenue (in billion yuan)
- Advertising investment value of WMcCann in Brazil from 2012 to 2017 (in billion Brazilian reals)
- Advertising investment value of JWT in Brazil from 2012 to 2017 (in billion Brazilian reals)
- Advertising investment value of e-Mídia Propaganda e Marketing in Brazil from 2013 to 2017 (in billion Brazilian reals)
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