The statistic shows the leading factors influencing the success of advertising pitch in the United States as of January 2018. According to the survey results, half of ad agency professionals and 64 percent of in-house marketers believed that creativity and ability to deliver unique strategies were the best way to secure a pitch win.
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Leading factors influencing advertising pitch wins in the U.S. 2018
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Leading factors influencing the success of advertising pitch in the United States as of January 2018
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The statistic shows the leading factors influencing the success of advertising pitch in the United States as of January 2018. According to the survey results, half of ad agency professionals and 64 percent of in-house marketers believed that creativity and ability to deliver unique strategies were the best way to secure a pitch win.
| Agencies | In-house marketers | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Agencies | In-house marketers | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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The statistic shows the leading factors influencing the success of advertising pitch in the United States as of January 2018. According to the survey results, half of ad agency professionals and 64 percent of in-house marketers believed that creativity and ability to deliver unique strategies were the best way to secure a pitch win.
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- Release date
- May 2018
- Region
- United States
- Survey time period
- January 2018
- Number of respondents
- 200 respondents
- Special properties
- among marketing agency professionals and in-house marketers
More information
- Region
- United States
- Survey time period
- January 2018
- Number of respondents
- 200 respondents
- Special properties
- among marketing agency professionals and in-house marketers
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+The most creative advertising agencies in the world in 2015
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Statistics on "Advertising agencies in the U.S."
- Industry overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2017
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)Advertising agencies revenue in the U.S. 2010-2022
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)Ad agency revenue in the U.S. 2017, by source
- Change in agency revenue in the United States from 2001 to 2017U.S. agency revenue growth 2001-2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue from 2009 to 2017, by disciplineGrowth rate of U.S. agency revenue 2009-2017, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)U.S. advertising agencies ad spend 2010-2017
- Marketing services
The most important statistics
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide in 2016 and 2017, by serviceNumber of marketing services sector M&A deals worldwide 2016-2017, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide in 2016 and 2017, by regionNumber of marketing services sector M&A deals worldwide 2016-2017, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)Global marketing services spending 2012-2018
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)Marketing services spending in North America 2015-2018
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)SMBs in the U.S.: digital marketing services spending 2020, by target
- Employment and payroll
The most important statistics
- Number of advertising agencies' employees in the United States from January 2010 to October 2015Advertising agency employment in the U.S. 2010-2015
- Growth rate of agency revenue in the U.S. in 2016, by disciplineGrowth rate of agency revenue in the U.S. 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)Annual payroll in U.S. advertising services 2014-2016, by sector
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)Best paid advertising technology personnel worldwide 2015
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)Best paid agency managers worldwide 2015
- Global rankings
The most important statistics
- Leading global media holding groups worldwide in 2016, by overall activity billingsLeading global media holding groups 2016, by billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)Revenue of the world's largest ad agency groups 2016
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)Revenue of world's largest PR networks in 2016
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2017
- Most creative agency networks by number of points in the 2017 Gunn ReportGunn Report: most creative agency networks in 2017
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- U.S. rankings
The most important statistics
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)Leading U.S. ad agencies 2017, by revenue
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)Leading digital agency networks in the U.S. 2017
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)Leading PR firms in the U.S. 2017, by net fees
- Leading public relations firms with major U.S. operations in 2017, by number of employeesLeading PR firms in the U.S. in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)Leading Hispanic agencies in the U.S. 2014, by revenue
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)Leading Hispanic media agencies in the U.S. 2014
- Market leaders
The most important statistics
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)Interpublic Group's revenue 2006-2017
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)Omnicom Group's revenue 2006-2017
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)WPP: annual revenue 2006-2017
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)WPP digital media spending on Google and Facebook 2014-2016
- Revenue generated by Dentsu worldwide from 2014 to 2017 (in billion Japanese yen)Dentsu: global revenue 2014-2017
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)Revenue of the Publicis Groupe 2008-2017
- Distribution of revenue generated by Havas Group from 2013 to 2016, by regionHavas Group revenue 2013-2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017Number of acquisitions made by ad agencies worldwide as of 2017
- Doing business
The most important statistics
- Number of marketing/advertising agencies hired per company in the United States as of April 2016Number of agencies hired per company in the U.S. 2016
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
- Leading factors influencing the success of advertising pitch in the United States as of January 2018Leading factors influencing advertising pitch wins in the U.S. 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- What is your approximate win rate?U.S. ad agencies: win rates 2015
- Why do you think your win rate isn't better?U.S. ad agencies: reasons for low win rates 2015
- Client retention rates of the leading public relations agencies as of June 2017Client retention rates of leading PR agencies as of June 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Leading resources improving the ad agency pitch process worldwide 2018
- Leading reasons for changing ad agencies worldwide 2018
- Number of times global agencies pitch to prospective clients 2018
- Survey on use of programmatic advertising in Norway 2017, by degree of implementation
- Perception of programmatic advertising among advertisers in Norway 2017, by statement
- Ranking of advertising companies in Denmark 2017, by turnover
- Employees in advertising and marketing agencies in Sweden quarterly 2017-2018
- Ranking of advertising companies in Sweden 2017, by turnover
- Ranking of advertising companies in the Nordic countries 2017, by employees
- Ranking of advertising companies in Norway 2017, by employees
- Ranking of advertising companies in the Nordic countries 2017, by profit
- Ranking of advertising companies in Norway 2017, by profit
- Ranking of advertising companies in the Nordic countries 2017, by turnover
- Ranking of advertising companies in Norway 2017, by turnover
- Ranking of advertising companies in Denmark 2017, by employees
- Brazil: advertising investment of Grey 2013-2017
- Devices used for VR campaings in the Netherlands 2016
- Advertising agencies revenue in Portugal 2010-2022
- Key advantages of hiring an on-site agency according to advertisers in the UK 2017
- Number of complaints about advertising in the United Kingdom (UK) 2012-2017
Studies
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- Political advertising in the U.S.
- Gunn Media 100
- Advertising in Europe
- Advertising in the United Kingdom (UK)
- Digital advertising in Europe
- Advertising in Germany
- Advertising consumption and perception
- Advertising in North America
- Advanced TV Trends
- Adyoulike Native Advertising UK 2014
- BrightRoll and IAB Canada 2015 Advertising Agency Survey
- Native advertising in the United Kingdom (UK)
- Unequal taxation in a digital world
- BlueFocus Annual Report 2017
Statistics on the topic
Free statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by number of employees
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Number of marketing/advertising agencies hired per company in the United States as of April 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Client retention rates of the leading public relations agencies as of June 2017
Premium Statistics
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)
- Change in agency revenue in the United States from 2001 to 2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2017, by discipline
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Share of digital in advertising agency revenue in the United States from 2009 to 2017
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide in 2016 and 2017, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide in 2016 and 2017, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)
- Number of advertising agencies' employees in the United States from January 2010 to October 2015
- Growth rate of agency revenue in the U.S. in 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)
- Leading global media holding groups worldwide in 2016, by overall activity billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Most creative agency networks by number of points in the 2017 Gunn Report
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)
- Revenue generated by Dentsu worldwide from 2014 to 2017 (in billion Japanese yen)
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)
- Distribution of revenue generated by Havas Group from 2013 to 2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2017
- Most in-demand agency services among companies in the United States as of April 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading factors influencing the success of advertising pitch in the United States as of January 2018
- What is your approximate win rate?
- Why do you think your win rate isn't better?
- Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel
- Do you receive rebates from media vendors?
- Are rebates received from media vendors disclosed to your clients?
- Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015
- What level of seniority do you hope to achieve within your current company/within the industry?
- Leading challenges of working with an advertising/marketing agency in the United States as of April 2016
- Leading resources believed to improve the pitch process according to advertising agencies worldwide as of January 2018
- Leading reasons why advertising agencies are put up for review worldwide as of January 2018
- Number of times per year global advertising agencies are involved in a pitch as of January 2018
- Share of advertisers that use programmatic advertising in Norway in 2017, by degree of implementation
- Perception of programmatic advertising among advertisers in Norway in 2017, by statement
- Ranking of companies in the advertising and market research industry in Denmark as of October 2017, by turnover (in million DKK)
- Number of employees in advertising and marketing agencies in Sweden from 3rd quarter 2017 to 3rd quarter 2018
- Ranking of companies in the advertising and market research industry in Sweden as of May 2017, by turnover (in million SEK)
- Ranking of companies in the advertising and market research industry in the Nordic countries as of October 2017, by number of employees
- Ranking of companies in the advertising and market research industry in Norway as of October 2017, by number of employees
- Ranking of companies in the advertising and market research industry in the Nordic countries as of October 2017, by net profit (in million euros)
- Ranking of companies in the advertising and market research industry in Norway as of October 2017, by net profit (in million NOK)
- Ranking of companies in the advertising and market research industry in the Nordic countries as of October 2017, by turnover (in million euros)
- Ranking of companies in the advertising and market research industry in Norway as of October 2017, by turnover (in million NOK)
- Ranking of companies in the advertising and market research industry in Denmark as of October 2017, by number of employees
- Advertising investment value of Grey in Brazil from 2013 to 2017 (in billion Brazilian reals)
- For which devices are your virtual reality campaigns developed?*
- Advertising agencies revenue in Portugal from 2010 to 2022 (in million U.S. dollars)
- What do you see as the key advantages of working with an on-site agency?*
- Number of complaints about advertising in the United Kingdom (UK) from 2012 to 2017*
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