According to a survey on mobile apps conducted by Rakuten Insight in February 2022, Tinder was the most popular dating app in Taiwan, with about 49 percent of the surveyed dating app users having used the casual dating platform. The same survey also found that dating apps have a higher penetration rate among male respondents.
To swipe or not to swipe
From Tinder and Grindr to Tantan (Chinese) and Paktor (Singaporean), Taiwan’s dating app scene is quite diverse for a market with less than 22 million internet users. Tinder has had an edge over other rivals because of its large international user base, yet, many Taiwanese singles have become fatigued with its swiping culture. A 2022 survey revealed that dating apps were commonly perceived as superficial, unromantic, and time-consuming.
Searching for deep connections
In fact, local single people preferred meaningful connections. This has given rise to home-grown versions like Goodnight, which connects lone souls through voice chats. WeTouch and Eatgether were other successful cases focusing on users’ common interests and activities. With multi-millions of unattached hearts curious about meeting new people, Taiwan remains a lucrative market for dating apps. In 2023, Taiwan’s online dating market was estimated to be about 22 million U.S. dollars.
Most popular dating apps among respondents in Taiwan as of February 2022
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Rakuten Insight. (June 22, 2022). Most popular dating apps among respondents in Taiwan as of February 2022 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1182250/taiwan-most-popular-dating-apps/
Rakuten Insight. "Most popular dating apps among respondents in Taiwan as of February 2022." Chart. June 22, 2022. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1182250/taiwan-most-popular-dating-apps/
Rakuten Insight. (2022). Most popular dating apps among respondents in Taiwan as of February 2022. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1182250/taiwan-most-popular-dating-apps/
Rakuten Insight. "Most Popular Dating Apps among Respondents in Taiwan as of February 2022." Statista, Statista Inc., 22 Jun 2022, https://www.statista.com/statistics/1182250/taiwan-most-popular-dating-apps/
Rakuten Insight, Most popular dating apps among respondents in Taiwan as of February 2022 Statista, https://www.statista.com/statistics/1182250/taiwan-most-popular-dating-apps/ (last visited October 06, 2024)
Most popular dating apps among respondents in Taiwan as of February 2022 [Graph], Rakuten Insight, June 22, 2022. [Online]. Available: https://www.statista.com/statistics/1182250/taiwan-most-popular-dating-apps/